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Monday, November 03, 2008 from 4:00 PM - 6:00 PM (GMT)
ARGS: Cross-Platform Entertainment 2.0
Learn from world-class ARG studio Six to Start how broadcasters, brands, production companies and agencies can make use of a new wave of ARGs (alternate reality games) to better engage an increasingly fractured and distracted audiences. Cross-platform entertainment - games and stories told across a variety of media - address the limited engagement people have with single media channels, and wrap audiences in unique, immersive experiences. Six to Start will present real-life case studies to show how this entertainment experiences work and the different range of services available.
Agenda:
16:00-16:30 Registration
16:30-17:30 Presentation by Dan Hon, Six to Start, CEO
17:30-18:00 Networking
NESTA is the National Endowment for Science, Technology and the Arts. We are the largest single endowment devoted exclusively to supporting talent, innovation and creativity in the UK. Our mission is to transform the UK’s capacity for innovation. We invest in early stage companies, inform innovation policy and encourage a culture that helps innovation to flourish.
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